Why Kamala Harris’s “Weird” Label Might Be Boosting Her Campaign

Vice-President Kamala Harris is using the term “weird” to describe her Republican opponents, Donald Trump and JD Vance, in a new strategy to shift focus from President Joe Biden’s issues and highlight Trump’s perceived out-of-touchness. At recent rallies, Harris, with her new vice-presidential pick, Minnesota Governor Tim Walz, emphasized this message, suggesting that Trump and Vance are a threat to American freedoms.

The change in campaign tone has been evident, moving from serious criticism to a more casual, light-hearted approach. Harris’s campaign has even used playful remarks, like calling a Trump speech “something you wouldn’t want to hear at a restaurant,” to connect with voters.

This fresh messaging seems to be resonating with Democrat-leaning voters, making Harris appear more relatable. Experts suggest that by framing Trump and Vance as “weird,” Harris is simplifying the debate and making the choice for voters seem more straightforward.

Trump has responded, claiming the “weird” label doesn’t fit him and instead portraying himself and his platform as strong and reliable. However, Harris’s use of the term has sparked interest and debate, with some voters finding it an effective way to question the Trump campaign’s credibility.

This shift in Harris’s campaign strategy has also been bolstered by her pick of Walz as a running mate. Recent polls show Harris gaining ground on Trump in key battleground states, and her new approach is seen as a way to maintain momentum.

While the “weird” label may work well now, experts believe that the campaign will need to address more pressing issues as the election approaches. The effectiveness of this strategy will become clearer as the campaign progresses towards the Democratic National Convention and the general election in November.

Credit : BBC

https://www.bbc.com/news/articles/cwyjl912z7po

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