Google Tests Blocking Online Tracking in Chrome Browser; 30 Million Users Involved. Chrome, the most-used browser globally, is trying a new feature that stops third-party cookies, small files that track your online activity for personalized ads.

About 1% of users, roughly 30 million people, will experience this change initially. Google plans a full rollout later in the year, aiming to enhance online privacy.

However, some advertisers fear negative impacts. While Google says it’s a step towards a more private internet, critics argue it benefits Google more than others.

The UK competition watchdog can intervene if it sees harm to businesses.

(Source: BBC)

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