BBC reports that South African influencer and YouTuber Kay Yarms pulled a clever stunt to encourage her followers to register to vote before the deadline.
Instead of posting new content, she shared a link on her Instagram story that led people to the voter registration website.
This tactic caught the attention of many young people who hadn’t registered yet.
Some followers admitted they were tricked but grateful for the push to register.
With her large following, Kay Yarms has become a significant influencer, especially among Gen Z, who will be voting for the first time in the upcoming elections.
This information is based on a report from BBC.