MrBeast, the famous YouTuber with 231 million subscribers, has surprised fans by posting a video on the struggling social media platform X, despite previously stating it wasn’t worth his time.
Known for his expensive YouTube videos, MrBeast aims to test X’s advertising revenue potential.
The move is seen as a boost for X, owned by Elon Musk, who’s been trying various strategies to revitalize the platform.
MrBeast, committed to transparency, plans to reveal the money earned from the X video in a week. However, it remains to be seen if X can match his YouTube success.
The experiment could also shed light on the challenges facing video creators on Twitter-owned platforms, with potential implications for advertising revenue and the platform’s reputation.
Credit: BBC.
https://www.bbc.com/news/technology-67983758