Milka’s parent company, Mondelēz, has sued Tony’s Chocolonely for copying its chocolate packaging.
Tony’s released temporary wrappers resembling famous brands like Milka, Nestle, Mars, and Ferrero in Germany and Austria to raise awareness about child labor in the cocoa industry.
Mondelēz, claiming trademark infringement, imposed an injunction, objecting particularly to the use of a specific color.
Tony’s has swapped the color but plans to challenge the injunction, emphasizing the need to support cocoa farmers rather than lawyers.
While Mondelēz refrained from commenting on the ongoing legal matter, it emphasized the importance of protecting its brand.
This isn’t the first time Tony’s activism has stirred controversy; in 2021, they faced backlash for leaving an advent calendar window empty to highlight industry inequality.
(Adapted from BBC)
https://www.bbc.com/news/business-68375750