Instagram is changing how it suggests content, especially on Reels, to attract TikTok users as TikTok faces potential issues in the US.
The update aims to prioritize original content and give all creators an equal chance to be discovered.
While Meta hopes to rival TikTok’s success, some creators feel the changes may be too late and are frustrated by Instagram’s frequent alterations.
The move reflects a broader trend of social media platforms adapting to compete with TikTok’s popularity.
However, it’s uncertain if these changes will meet the needs of creators and users, with some exploring alternative platforms or traditional marketing strategies.
Credit : BBC
https://www.bbc.com/news/articles/cmm3yn4pr17o