David Beckham has partnered with AliExpress, a Chinese tech company, to promote their brand during the upcoming Euros football tournament.

The exact amount he’s getting paid hasn’t been disclosed. Beckham will be featured in AliExpress’ Score More campaign, offering fans prizes during games.

This partnership adds AliExpress to the list of Chinese companies sponsoring the Euros, joining others like BYD and Vivo. Since retiring from football, Beckham has been involved with various brands and events. He and his wife Victoria have a combined wealth of £455m.

The Euros, set to be a major event, will take place across 10 cities, with millions of tickets available.

The 2020 Euros had a massive global audience, with UEFA reporting 5.2 billion viewers, including 328 million for the final match.

Credit : BBC

https://www.bbc.com/news/articles/cn0091d3l0xo

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