Celebrities slam AI deepfake ads for promoting self-help course.
Piers Morgan, Nigella Lawson, and Oprah Winfrey denounce online ads featuring manipulated footage falsely endorsing a manifestation course by US influencer Wesley Virgin.
The ads, utilizing deepfake technology, deceive viewers with fabricated testimonials and pseudoscience to drive sales.
Despite the backlash, Virgin’s marketing tactics persist, raising concerns about the ethical implications of AI-generated content.
(Based on BBC News)
https://www.bbc.com/news/technology-67703018