Japanese Emperor Hirohito, revered as a living god in 1926, saw his grandson, Emperor Naruhito, steer the country’s royal family into the modern era when he took over.
Now, almost a century later, the family has made a significant move by joining Instagram.
However, their approach appears formal and restrained, with limited personal insights or interactive elements.
This reflects their desire to maintain a conservative and controlled brand image, typical of Japan’s longstanding reverence for its royal family.
Despite joining the platform later than others, their cautious approach aligns with their tradition of upholding a dignified and distant image in the public eye.
Credit : BBC
https://www.bbc.com/news/world-asia-68710938