TikTok Faces Music Woes: No Taylor Swift, Adele, or Billie Eilish?
Reports suggest TikTok might face a major shake-up as Universal Music Group (UMG), representing stars like Taylor Swift and Billie Eilish, might pull their music from the platform.
The licensing deal between UMG and TikTok expired, and no new agreement seems to be in sight due to disagreements over fair compensation and artist protection.
UMG accuses TikTok of undervaluing music and bullying tactics, while TikTok argues it’s made fair offers and aims to prioritize artists.
This clash could reshape the music landscape on TikTok, impacting both creators and fans.
Source : Parade
https://parade.com/news/why-music-favorite-artists-might-soon-disappear-tiktok?utm_source=pushly